"PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future." - PANTONE
What is the PANTONE Color of the Year?
A symbolic colour selection; a colour snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.
2017 Marks a milestone decade with the tenth PANTONE 'Colour of the Year' - Ultra Violet being announced. The colour of the year started as a way for brands and strategists to realise and follow trends, but nowadays it represents so much more. As well as providing strategic direction for the world of design and trend forecasting, what colour the institute chooses each year now acts a reflective prediction for the future and suggests what we could do with more of (what colour suggests world peace?!).
What is the Pantone Colour Insititute?
"The Pantone Colour Institute is a consulting service within Pantone that forecasts global colour trends and advises companies on colour, in brand identity and product development, for the application and integration of colour as a strategic asset. Recognised around the world as a leading source of colour information through seasonal trend forecasts, custom colour development and palette recommendations for product and corporate identity. Pantone Colour Institute partners with global brands to leverage the power, psychology and emotion of colour in their design strategy."
Last year we had 'Greenery' - a colour of reassurance that was welcomed amid a tumultuous social and political environment. Greenery represented the reconnection we seek with nature, one another and a larger purpose. This year, 'Ultra Violet' symbolises experimentation and non-conformity, spurring individuals to envisage their unique mark on the world. It influences us to push boundaries through various creative outlets, experiment artistically and embark upon spiritual reflection.
Definitions of Purple:
Combines the calm stability of blue and the fierce energy of red. The colour purple is often associated with royalty, nobility, luxury, power, and ambition. Purple also represents meanings of wealth, extravagance, creativity, wisdom, devotion, peace, pride, mystery, independence, and magic.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality.
Prince's description of Purple rain: "When there's blood in the sky – red and blue = purple... purple rain pertains to the end of the world and being with the one you love and letting your faith/god guide you through the purple rain."
For those seeking solace in an over stimulated world, ultra violet has a historically spiritual quality attached to it and lights the way for what is yet to come. In a time where people are looking for new ways to practice mindfulness instead of following trend, PANTONE could not have picked a better shade.
How to style this dairy milk shade:
The lovely people at Hillary's teamed up with Interior stylist and colour connoisseur Sophie Robinson to show a way that accents this controversial colour, rather than smothering it all over your interior.
The curtain fabric from the shoot is 'Sorana Violet' (my personal fave) from my Indigo Garden collection with Hillarys and is available now!
There is no doubt that this shade of purple is definitely a marmite hue to the design world, but in moderation and teamed with the right accessories, you can definitely create a serene, ultra violet world of your own!